DELIVERABLES
Story Boarding
Visual Design
Sound Design
Animation
Videography
Branding
Cross Browser Design
Visual Design
Sound Design
Animation
Videography
Branding
Cross Browser Design
A promotional video that tells the Conigital story in under three minutes…
My brief was to create a promotional video for Conigital with no budget and only a couple of days to do it. The video had to portray Conigital’s vision, mission statement, entire product suite and technology, target markets, capabilities and more, all within a three minute limit.
Mobility is the Lifeblood of any Economy
The hardest challenge was to create a hard hitting video that makes an instant impact of the viewer; while communicating a lot of information in under three minutes. Without sounding too confident, I think the below result speaks for itself.
Colour Palette
The colour palette is based on the brand palette for which I designed; focusing on strong colour contrasts to adhere to accessibility regulations, as accessibility is paramount to my design ethos.
BRAND VISION – PROUDLY CREATED BY MYSELF
‘Conigital’ stands for ‘Connected Digital’, proudly echoed in our logo. In itself, It is a broad statement and teaser as to what we offer. As a Deep Tech AI and Optimisation company, we pride ourselves as a driving force for the new digital era; developing cutting edge technologies with optimism, passion, inclusion and perfectionism. This is reflected in our corporate branding utilising three base colours, black, white and teal. Importantly, there is no stronger contrast than black and white for accessibility by design – Accessibility for all is a fundamental part of our entire design process. The strong use of black and white, within the logo, creates a bold platform that echoes our ethos and core beliefs. We are a bold, dynamic company, unafraid to adapt and embrace the ever changing digital landscape. The use of the vibrant teal is a subtle reference to the digital world, a colour that is subconsciously and widely associated with future technology. It deliberately compliments green, a truly powerful colour, promoting subliminal positivity whilst championing environmental issues. The environment needs giant leaps forward to avoid catastrophic climate change, and we are continuously looking for new eco-friendly solutions. Finally, our vibrant teal can happily be teamed with blue, statistically the strongest business colour of all.
As we progress rapidly as a company, we aim to use our three base colours aggressively, making the combination instantly recognisable as Conigital. Our use of bold, sharp lines and shapes optically portraying our brand as the name to trust within an uncertain and fluctuating market; a rock amongst the changing tide. Within corporate documents, we hail a nod to the business world by incorporating varying tones of grey. Furthermore enabling a subtle platform for our core colours to vividly take centre stage, whilst still coalescing.
Typography
