DELIVERABLES
UX/UI
Visual Design
Creative Direction
Development
Videography
Animation
Branding
Cross Browser Design
Responsive Design
Visual Design
Creative Direction
Development
Videography
Animation
Branding
Cross Browser Design
Responsive Design
Conigital; Connected Digital, Connecting the World
My challenge was to make the website reflect the technology that Conigital have developed. Cutting edge technology capable of ‘connecting the world’ through digital advancement, such as autonomous vehicles, AI optimisation platforms, Mobility as a Service Applications and much more. The website had to have a digital new age wow factor, tailored especially to impress potential investors and stand out from the current crowd.
Mobility is the lifeblood of any economy
To stand out from the crowd and wow potential investors, I decided that the use of clean, slick graphics and videos was the most powerful way to communicate Conigital’s cutting edge technology. The website needed to scream autonomous vehicles after the initial web slide had communicated the overall vision and mission statement.
Colour Palette
The colour palette is based on the brand palette for which I designed; focusing on strong colour contrasts to adhere to accessibility regulations, as accessibility is paramount to my design ethos.
BRAND VISION – PROUDLY CREATED BY MYSELF
‘Conigital’ stands for ‘Connected Digital’, proudly echoed in our logo. In itself, It is a broad statement and teaser as to what we offer. As a Deep Tech AI and Optimisation company, we pride ourselves as a driving force for the new digital era; developing cutting edge technologies with optimism, passion, inclusion and perfectionism. This is reflected in our corporate branding utilising three base colours, black, white and teal. Importantly, there is no stronger contrast than black and white for accessibility by design – Accessibility for all is a fundamental part of our entire design process. The strong use of black and white, within the logo, creates a bold platform that echoes our ethos and core beliefs. We are a bold, dynamic company, unafraid to adapt and embrace the ever changing digital landscape. The use of the vibrant teal is a subtle reference to the digital world, a colour that is subconsciously and widely associated with future technology. It deliberately compliments green, a truly powerful colour, promoting subliminal positivity whilst championing environmental issues. The environment needs giant leaps forward to avoid catastrophic climate change, and we are continuously looking for new eco-friendly solutions. Finally, our vibrant teal can happily be teamed with blue, statistically the strongest business colour of all.
As we progress rapidly as a company, we aim to use our three base colours aggressively, making the combination instantly recognisable as Conigital. Our use of bold, sharp lines and shapes optically portraying our brand as the name to trust within an uncertain and fluctuating market; a rock amongst the changing tide. Within corporate documents, we hail a nod to the business world by incorporating varying tones of grey. Furthermore enabling a subtle platform for our core colours to vividly take centre stage, whilst still coalescing.
Typography
